Hi, I’m Lucy,
As a business owner, and mother to a toddler, I know what it’s like to be the chief cook and bottle washer, juggler, negiotiator, the person responsible for all the jobs in the business, and the challenges that come with that. I’m here to make things a little easier for you.
I believe getting communication right can make a massive difference to people and to business
In fact, I know it does. I’ve been working in the world of communication for nearly 20 years.
I’m truly passionate about it.
With passion comes things I love, and things I really hate.
You’ve probably seen it, over and over again, the same words being used by different people, trying to compete for attention.
You are your business. So sounding like you matters.
You’re not going to stand out by being the same, nor will you build an audience that know, like and trust you by copying someone else’s message.
I’d love to help break the mould and make it easy for you to build your own message. One that connects with the audience that matters to you.
Why not stand out for the right reasons?
Connecting with clients in the right way is important.
And to do this you need to master your messaging.
Don’t get me wrong, there’s a place for sales messages as part of your marketing communications which includes a call to action, but what about we create ones that don’t make us feel dirty?
What about we create messages that help you grow your brand and business by being yourself, that clearly communicate what you offer, and why people should work with you.
Wouldn’t that feel great?
A recent Cohn & Wolfe study on Authenticity showed that only 7% of people in the UK think brands are open and honest, yet their study also showed that 88% of consumers would reward a brand for it’s authenticity.
There is a massive opportunity to grow your brand and business and embrace that 88%.
Over the past year, while creating a happier working world for the clients I support at Leading Conversations, I’ve immersed myself in the world of online business, social media and entrepreneurship. I’ve been inspired by how many people, like me, have chosen to take the path of setting up their own business or solopreneur venture.
On this journey, I collected almost a year of research by observation, listening and chatting to other business owners, entrepreneurs and solopreneurs. I noticed some common challenges that business owners face when communicating about themselves and their business.
Challenging perceptions and assumptions
Connecting with your target audience
Creating a clear, simple, memorable message
Cutting through the noise
Lacking the time, skill or confidence
Then I did a little survey, and guess what? It re-confirmed what I’d been hearing (and added more detail).
I found that some business owners and solopreneurs are struggling to be effective in their marketing communications often because they haven’t quite got the firm communication foundations in place yet.
People are struggling to find the right words to communicate what they do
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Not sure how to succinctly define their unique selling point (USP)
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They want to learn how to create a message customers will engage with, AND learn how to communicate it
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Need more clarity on their proposition and message – what they have to offer, and how to tell people about it
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Struggling with consistency, which is crucial to build trust
Don’t know where to start
And don’t want to sound salesy, pushy, or like everyone else
Quite a list, and that’s just the most common challenges.
The pre-work you need to do first but probably didn’t realise
Business owners tell me that in the struggle to start conversations around their business, they discover that they are not 100% clear on what they’re all about, their message, their USP, and how to communicate that in a way that connects with their ideal audience.
And importantly everyone I speak to wants to communicate authentically, sounding like themselves. Getting their message heard for the right reasons.
So I’ve set up Starting Conversations.
I’ve spent the best part of two decades helping big businesses communicate and connect with audiences
And now I want to help smaller business owners, micro businesses and solopreneurs. People like us who are the ‘chief cook and bottle washer’.
I can help you
Get absolute clarity on what you uniquely offer that makes you attractive to your ideal client
Craft that message
AND learn how to communicate it to attract clients and grow your business
I help business owners go from confused to clear, and learn how to connect with the audience that matters to them.
We all want to be happy in our work, but sometimes there are blockers that get in our way
There are some things we’re naturally good at, or expert in, and then there’s stuff we’re not so good at.
For me it’s doing accounts and taxes. I just hate it.
It always feels ten times harder than it needs to be. So I got support with that, and have an expert (accountant) who helps me.
For others it’s communication.
It’s getting that clear message out into the world that connects you with the audience that matters to you.
And there is nothing more important in growing your business, essentially getting people to buy what you do, than communication.
If nobody knows what you do and why they need it, AND why you’re the best person to help them, you’re not going to win that business.
I see so many business owners rushing into marketing and PR activities with the best of intentions, but often not the firm foundations in place first to make it work. The stuff you need to do first but probably didn’t realise.
It’s a bit like hurdles. If you try to jump over a hurdle from standing still, it’s hard
If you have a bit of a run-up, you’ll be much more successful.
I get up every day to help create a happier working world and through my two complementary businesses Starting Conversations and Leading Conversations, I can do something about it.
Leading Conversations tackles the corporate world, providing communication and engagement expertise that bigger companies need. Enabling larger growing businesses to build a positive reputation, transform how they do business, be purpose led, and become “Great Places to Work”.
Starting Conversations is for those of us who chose to set up our own business. I help busy business owners get their message heard, and stand out for the right reasons. I provide expertise and tools to help Solopreneurs and business owners clarify their message to connect with clients.
Starting Conversations is helping people in a similar position to me, grow successful businesses that work for them.
I have a head of communications expertise to share with you, and a heart full of encouragement that can help guide you on your way to the successful business you dream of.