Hi, I’m Lucy,

As a business owner, and mother to a toddler, I know what it’s like to be the chief cook and bottle washer, juggler, negiotiator, the person responsible for all the jobs in the business, and the challenges that come with that.

I’m here to make things a little easier for you.

I believe getting communication right can make a massive difference to people and to business

In fact, I know it does.

I’ve been working in the world of communication for nearly 20 years.
I’m truly passionate about it.

With passion comes things I love, and things I really hate.

What I love

I love clear, open, honest, authentic communication. The kind that truly connects you with your audience. That helps people really understand what you’re all about and why they’d want to work with you.

What I hate

I hate fake, spam, salesy, cookie cutter, hacks that you see spiralling across your social media timelines. It makes me feel dirty…

“Copy the exact email I used to make 100K in a day”

*shudder*

You’ve probably seen it, over and over again, the same words being used by different people, trying to compete for attention.

You are your business. So sounding like you matters.

You’re not going to stand out by being the same, nor will you build an audience that know, like and trust you by copying someone else’s message.

I’d love to help break the mould and make it easy for you to build your own message. One that connects with the audience that matters to you.

Why not stand out for the right reasons?

Connecting with clients in the right way is important.

And to do this you need to master your messaging.

Don’t get me wrong, there’s a place for sales messages as part of your marketing communications which includes a call to action, but what about we create ones that don’t make us feel dirty?

What about we create messages that help you grow your brand and business by being yourself, that clearly communicate what you offer, and why people should work with you.

Wouldn’t that feel great?

A recent Cohn & Wolfe study on Authenticity showed that only 7% of people in the UK think brands are open and honest, yet their study also showed that 88% of consumers would reward a brand for it’s authenticity.

There is a massive opportunity to grow your brand and business and embrace that 88%.

Over the past year, while creating a happier working world for the clients I support at Leading Conversations, I’ve immersed myself in the world of online business, social media and entrepreneurship. I’ve been inspired by how many people, like me, have chosen to take the path of setting up their own business or solopreneur venture.

On this journey, I collected almost a year of research by observation, listening and chatting to other business owners, entrepreneurs and solopreneurs. I noticed some common challenges that business owners face when communicating about themselves and their business.

 
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    Challenging perceptions and assumptions

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    Connecting with your target audience

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    Creating a clear, simple, memorable message

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    Cutting through the noise

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    Lacking the time, skill or confidence

 

Then I did a little survey, and guess what? It re-confirmed what I’d been hearing (and added more detail).

I found that some business owners and solopreneurs are struggling to be effective in their marketing communications often because they haven’t quite got the firm communication foundations in place yet.


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    People are struggling to find the right words to communicate what they do

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    Not sure how to succinctly define their unique selling point (USP)

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    They want to learn how to create a message customers will engage with, AND learn how to communicate it

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    Need more clarity on their proposition and message – what they have to offer, and how to tell people about it

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    Struggling with consistency, which is crucial to build trust

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    Don’t know where to start

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    And don’t want to sound salesy, pushy, or like everyone else


 

Quite a list, and that’s just the most common challenges.

The pre-work you need to do first but probably didn’t realise

Business owners tell me that in the struggle to start conversations around their business, they discover that they are not 100% clear on what they’re all about, their message, their USP, and how to communicate that in a way that connects with their ideal audience.

And importantly everyone I speak to wants to communicate authentically, sounding like themselves.
Getting their message heard for the right reasons.


So I’ve set up Starting Conversations.


I’ve spent the best part of two decades helping big businesses communicate and connect with audiences

And now I want to help smaller business owners, micro businesses and solopreneurs.
People like us who are the ‘chief cook and bottle washer’.

I can help you

Get absolute clarity on what you uniquely offer that makes you attractive to your ideal client

Craft that message

AND learn how to communicate it to attract clients and grow your business

I help business owners go from confused to clear, and learn how to connect with the audience that matters to them.

We all want to be happy in our work, but sometimes there are blockers that get in our way

There are some things we’re naturally good at, or expert in, and then there’s stuff we’re not so good at.

For me it’s doing accounts and taxes. I just hate it.

It always feels ten times harder than it needs to be. So I got support with that, and have an expert (accountant) who helps me.

For others it’s communication.

It’s getting that clear message out into the world that connects you with the audience that matters to you.

And there is nothing more important in growing your business, essentially getting people to buy what you do, than communication.

If nobody knows what you do and why they need it,
AND why you’re the best person to help them, you’re not going to win that business.

I see so many business owners rushing into marketing and PR activities with the best of intentions, but often not the firm foundations in place first to make it work. The stuff you need to do first but probably didn’t realise.

It’s a bit like hurdles. If you try to jump over a hurdle from standing still, it’s hard

If you have a bit of a run-up, you’ll be much more successful.

Find out more about my learning programmes

Working alone doesn't need to be lonely

The other thing I discovered is that working alone can be tough and sometimes, lonely.

It is such a useful and overlooked tool to have a community of supportive, like-minded people around you who are happy to brainstorm with you, bounce ideas off and share expertise.

So I've created a free NEW community where we can do just that.

Facebook link
The Business Owners Conversation Club

Join the conversation

I get up every day to help create a happier working world and through my two complementary businesses Starting Conversations and Leading Conversations, I can do something about it.

Leading Conversations tackles the corporate world, providing communication and engagement expertise that bigger companies need.
Enabling larger growing businesses to build a positive reputation, transform how they do business, be purpose led, and become “Great Places to Work”.

Starting Conversations is for those of us who chose to set up our own business. I help busy business owners get their message heard, and stand out for the right reasons. I provide expertise and tools to help Solopreneurs and business owners clarify their message to connect with clients.

Starting Conversations is helping people in a similar position to me, grow successful businesses that work for them.

I have a head of communications expertise to share with you, and a heart full of encouragement that can help guide you on your way to the successful business you dream of.

A bit more about me

What led me here (my story)

Over the past 20 years, since I left Uni with a Media Production degree, I’ve continued to build my expertise in communications and media as the world of business has evolved.

Throughout my career, I’ve supported some very large, well known organisations and brands both in-house, and as a strategic communications consultant, helping them communicate and engage with the audiences that matter to them.

Then when I was on maternity leave, I did a lot of soul searching.

After six months at home, I was missing communication and conversation. Honestly, I felt like I might be losing my mind slightly, and becoming a mummy machine with no other purpose.

I needed to get my voice back.

I started blogging and found an amazing community of parents and writers to have conversations with. I was invited to blog for The Huffington Post, and had my writing featured there, and on other sites.

As the time approached for me to think about taking on a new consultancy contract, I knew I wanted to help make a happier working world, and I knew I needed to do that for myself, and for others.

I couldn’t go back to the hours and commute I’d done before I had my daughter, or I literally wouldn’t see her from morning ‘till night. And although I love my work, I also love my daughter, with all my heart.

I decided to create a life and business that worked for us.
It was a risk, but one worth taking.

I am helping the world of big business be a better place to work through Leading Conversations.

And for those of us who choose to set up on our own, Starting Conversations is helping people in a similar position to me, grow successful businesses that work for them. I have a head of communications expertise to share with you, and a heart full of encouragement to help guide you on your way to the successful business you dream of.

I really care about people, I’m a naturally empathetic and intuitive type. I truly believe we all have the capacity to make the world a happier place through sharing our gifts, and encouraging and supporting each other.

Before we get too deep, let me assure you I love a bit of fun too.

I love a good conversation. Whether it’s at the kitchen table with a cup of tea, over a bottle of wine with friends, or across the table in the conference room. It’s what I’m all about.

I’m open, honest and fun to work with.

I’d love to help you gain the confidence you need to Start Conversations that connect you with the audience that matters to you. To help you grow your business through clear communication.

Get clear on your message, and get it heard.

Become a business your clients know, like and trust

And feel great about it

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