Become the obvious choice to your ideal customer

Get the clarity you need to build a stand-out brand.

Develop messaging you’re completely confident with

so customers choose you

So many business owners struggle to talk about their business in a clear and simple way.
And it’s important that you do because if you’re confusing customers, you’re losing customers.
Work with me to build a powerful brand and clear message so your marketing connects with your customers and you can grow your business.
If you believe you could do a better job of explaining your business so people buy what you do, and you want to feel confident when talking and writing about your business -get in touch
I promise you’ll get a much better return on investment for your marketing if you’ve got your brand clear and message right.

Work with me to:

  • Discover what makes you different, find your voice, and share your USP

  • Find your niche and build a brand that attracts your ideal clients

  • Learn how to talk about your business in a clear and simple way

  • Understand the problems you solve and why people should choose you

  • Find the words, messages & stories that engage and connect with your ideal clients

  • Create content that results in customers

Book a call to discover how

Are you great at what you do, but not so great at telling people about it?

Let’s solve that problem right now

If you want to be the obvious choice for your ideal clients
and show them why they should buy from you

– you’re in the right place


    Understand your brand, understand your ideal clients, and build a powerful message that transforms your marketing


    Get absolute clarity on what you uniquely offer and how to position your brand. Go from confused to clear to win more business


    Practical strategies and powerful messaging to create engaging marketing communication campaigns


    Supporting you with clarity, focus and expertise as your brand and business evolves

What's an Elevator Pitch and how do I create one?

Get your FREE Elevator Pitch guide here

Get Mine

Do you want people to stop browsing and start buying?

You need a powerful message and an irresistible offer to cut through the noise and be heard.

I can help you start conversations about your business that make you the obvious choice!

Book a call with me to find out how

“If you have any doubts about working with Lucy – forget them now. She will arm you with the words and ideas to make a huge difference to where you’re at right now. It might all sound very simple, but Lucy is an absolute genius, I can’t recommend her services highly enough and she is worth every single penny. Andy White, Andy White Creative Ltd

“Working with Lucy has been one of the best things that I have done for my business and myself.” Roshina, Transformational Business Coach

Lucy Griffin-Stiff, Starting Conversations

Starting Conversations founder, Lucy Griffin-Stiff

I save people from wasting time and money on marketing that doesn’t work, by getting your messaging right!

I help you create powerful messages that attract your ideal clients.

To do this we get absolute clarity on what you uniquely offer, create your offer, demonstrate what makes you different, build the powerful messaging around it and package it up in a way that’s irresistible to your ideal clients.

If people don’t get what you do, and why they should choose you, they won’t buy from you.

Your message can transform you from just another business to the OBVIOUS CHOICE for your ideal clients.

It’s so frustrating knowing what you have to offer, but not being able to articulate it well.

You need a message that makes you stand out from the competition, connects you with those clients and makes them reach for their credit card.

It’s difficult to figure this stuff out when you’re so close to your business.

It’s called the curse of knowledge.

What you need is a messaging magician! (That’s me by the way!)

I completely understand. You want to run a successful business around your family life, that gets clients, makes money and makes a difference. Me too.

Use my gift. Take advantage of my 20 years experience showing businesses how to communicate clearly for more success, and work with me to help you do just that.

I’m fun to work with and BS -free. You won’t find any “hacks” or “blueprints” here. Just real strategic expertise.

And a touch of messaging magic!

How I can help you

I’ve helped many frustrated businesses through the journey from confused to clear

  • Save time

    From struggling to articulate your offer, to having a message that really connects.

  • Save your energy

    From wasting money on marketing that isn’t working, to marketing that brings in business

  • Save your sanity

    So you can run a successful business around your family life, that gets clients and makes money.

Imagine that.

Using the “magic of messaging” you will grow a thriving business, do what you love on your own terms, and make enough money to go on holiday wherever you fancy without feeling guilty!

You earned it.

Book a a free call to find out more

In your words…

“I decided to work with Lucy after seeing her Brand Before Logo masterclass. I was feeling in a muddle. I had lots of ideas and was finding it hard to be clear about who I was and what I was offering to my clients.

As we worked through the programme it felt like an idea that had been buzzing round my head was finally coming to life. Through our calls we drew out what my offer was and what made me different.

It helped to have a clear focus for my business. The messaging we ended up with was amazing and presented me in a very professional way and brought together skills I’d forgotten I had!

It got real clarity around what I offer and what makes me different. I have always struggled to explain succinctly what my business is and now through working with Lucy I can.

I now have confidence in myself to promote my business. I can attend networking events with a clear message of how I serve my clients.

Once I had the clarity on my offer I started to get instant results. Using the work Lucy and I had been through I was able to talk clearly about my offer and was hired to run a Facebook ad campaign, gaining a new client.

I would definitely recommend working with Lucy. She makes the process feel easy and is very supportive.”
Louise Green

“Lucy helped me to get real clarity on what I’m all about and the programmes I’m offering to clients before we collaboratively created the wording that really resonated with me.

It was an iterative process across three 121 sessions with work in between that filtered my messages into the concentrated form that they needed to be in to really speak to my ideal client.

By working with Lucy, I haven’t just got the words for my website; I also have clarity on my key messages, which will guide my blog posts and sales conversations, but I have much more clarity on my business offering! A massive added bonus! Thank you Lucy.”
Kath Curry, Founder, Edulead

“I would definitely recommend working with Lucy. She has made a tough task really fun.

Lucy really got to the heart of what I wanted to say, and totally understood my tone of voice. She quickly pulled out the main messages and cut out the waffle. Then she set me extra tasks to help me provide a really full explanation of what I do.

At every stage Lucy said when I was not sticking to the core message. It has been so useful having an extra pair of eyes and ears to look at my messaging from the outside. I have really enjoyed working with Lucy.

I felt inspired to battle on with setting up my business because when I read the messages Lucy wrote based on our conversations and “homework” I truly saw it’s brilliant! I have everything I need to pass onto my website builder, a list of extra bits I can do and inspiration for how to take the copy and write blogs and extra marketing material. I am relieved at how easy Lucy has made the process.

Lucy, I have loved it! It has felt a very simple process because you are so good at what you do.

Vicki Raven, Founder, Caterpillar Learners

“I cannot tell you how much of a difference you have made and I can’t believe it’s been done in just three weeks!

It’s often easy to tell people what you do but your why is harder. That’s where Lucy is superb – she spends time really getting to know you and your business, asking the questions which will bring out your unique story.

She’s great fun and her friendly, supportive coaching style gave me so much more confidence as well as bags of ideas to grow my business online.”
Sian Price

“I would highly recommend Lucy if you are looking for help with your messaging and branding.

As Lucy says on her website, I am great at what I do, but useless at explaining it! I wanted to get clarity to build my brand and get the messaging I felt confident with.

I felt really at ease with Lucy. Through the gentle questioning and discussion about what I do and how I want to be seen, Lucy came up with what I wanted to say!

She helped me to define my key audience and make my messaging really clear. It ended up feeling like my words rather than someone else’s I was using, which makes it easier to be much more authentic in my delivery.

Lucy professional, prompt, and friendly and really made me feel at ease. She also helped me with my LinkedIn profile, making it flow and sound much more professional.

Lucy was really open to making changes as we went along, it was an open dialogue rather than her telling me what I should do, which felt great. There was lots of added value with additional materials she shared. She even came up with names for my new company.”
Angela Gomes

“Lucy’s brand review & refresh was fantastic and came at exactly the right time as I was feeling a little lost about whether my brand message was coming across as clearly to my target customer as I hoped.

It really helped to have my brand, customer and messaging across all channels viewed through a fresh pair of eyes.

The review helped me to understand areas where my messaging was confused and not coming across as consistently as I wished.

Lucy’s report contained a practical list of actions I could start working on straight away. Alongside this, I found the opportunity to chat through the report with Lucy afterwards really helpful.

I have started working on the actions Lucy gave me already, and this is helping me to deliver a more cohesive message across my website, blog and social media channels”Beth Searle

“I am so pleased to have found Lucy! I was flailing around in an endless cycle of signing up to newsletters from marketing gurus, trying to reinvent myself as they offered me a sure-fire way to draw in new clients and feeling hopeless as I struggled to be clear in my own mind about what I was trying to achieve.

Enter Lucy. She’s helped me define who my clients are (and not be afraid to be quite specific), why I am the right person to work with and importantly, how I can tell them this!”Bev Loczy

“Having an expert and impartial review of my website and marketing collateral has been invaluable. When it’s your own business, you can be blind to some of the errors you’re making, or you simply miss opportunities for reinforcing your brand and key messages.

Lucy was great to work with. She very quickly got my business and what I was trying to say, and has suggested some really actionable improvements that will get my message across more clearly to my customers.”
Amanda Overend, Books & Pieces

“I’d been spinning round in circles with how to pitch my company and to whom, I sort of had it, but my confidence was sliding. I decided that I needed some expert help!

Within a couple of phone calls, a week of emails and a lot of hard work we had it cracked.

I’m now filled with confidence when talking about my company, I have a tag line that makes sense and we’ve found the USP of my business that we can focus on.

What I love the most is that I went on this journey with Lucy, she didn’t just take my brief and then tell me what to say; with her expert guidance she helped me to work it out, which means I own the message and I understand it and therefore can communicate it with confidence.

When you’re a small business its a very hard decision to spend your precious few pounds on things like message and tone of voice, but getting it right means its easier to sell, so this investment should quickly be returned. I highly recommend Lucy at Starting Conversations, she will set your marketing on the right track!”Helen White, Brilliant Together

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