Hi, I’m Lucy,
I’m the Brand & Communications expert for business owners & entrepreneurs who want to become the obvious choice to their ideal clients.
I help you become the obvious choice through your brand positioning, working out your clear offer, your difference (or USP) and powerful message.
We get absolute clarity on what you uniquely offer, create your offer, demonstrate what makes you different, build the powerful messaging around it and package it up in a way that’s irresistible to your ideal clients. Giving you the confidence to get out there and become the obvious choice.
Messaging can make-or-break your marketing. I help you get it right.
Through working with me you’ll get the clarity to market your business with confidence.
You can work with me to:
Discover what makes you different, find your voice and your USP.
UNDERSTAND your ideal clients, develop your offer, positioning, and build an authentic and powerful message that you and your customers will love.
I can show you how to talk about your business and offer in a clear, simple and powerful way so your customers get what you do, and you get noticed.
If you can’t explain why someone should buy from you, or have the words that do that in your marketing – you’re already losing.
If you’re confusing customers, you’re losing customers.
It’s really frustrating being great at what you do, but not being able to articulate it in a way that attracts clients.
It’s a skill.
Don’t get lost in a sea of sameness
Together we can work out how to make you (and your business) stand out from the crowd, by being your brilliant self.
What others say…
“I’d absolutely recommend working with Lucy, she’s wonderful.
It feels like working with a friend, but with the added expertise. She takes the time to understand what you want to achieve and has the talent to help you do so.
I had a proper light bulb moment when working with Lucy. The clarity and confidence you get through the process with the added accountability is definitely worth it.
I’m definitely standing out better online now. I’m consistent, bolder and have been getting really good reactions to my content.”
– Janine Coombes
I believe getting communication right can make a massive difference to people and to business
In fact, I know it does.
I’ve been working in the world of communication for over 20 years.
I’m truly passionate about it.
With passion comes things I love, and things I really hate.
I’ve helped some of the biggest, well known, brands communicate clearly over the past 20 years. For example: Visa, Barclays, EDF Energy, London Underground – to name a few.
At Starting Conversations I help service based entrepreneurs and business owners get the clarity and confidence to talk about their business in a way that truly connects with their audience.
I help you build a brilliant brand around your business offer, and show you how to communicate clearly so people buy what you do.
Using the “magic of messaging” I help you build messages and find the hidden stories in your business which are crucial to your marketing.
Potential customers need to understand what you do, the problems you solve, why you do it and why customers should choose you. Messages and Stories are at the heart of this, and I can help you bring yours to life.
Why not stand out for the right reasons?
What about we create messages that help you grow your brand and business by being yourself, that clearly communicate what you offer, and why people should work with you.
Wouldn’t that feel great?
A recent Cohn & Wolfe study on Authenticity showed that only 7% of people in the UK think brands are open and honest, yet their study also showed that 88% of consumers would reward a brand for it’s authenticity.
There is a massive opportunity to grow your brand and business and embrace that 88%.
The pre-work you need to do first but probably didn’t realise
Business owners tell me that in the struggle to start conversations around their business, they discover that they are not 100% clear on what they’re all about, their offer, their positioning, their difference, their message, and how to communicate that in a way that connects with their ideal audience.
And importantly everyone I speak to wants to communicate authentically, sounding like themselves. Getting their message heard for the right reasons.
We all want to be happy in our work, but sometimes there are blockers that get in our way
There are some things we’re naturally good at, or expert in, and then there’s stuff we’re not so good at.
For me it’s doing accounts and taxes. I just hate it.
It always feels ten times harder than it needs to be. So I got support with that, and have an expert (accountant) who helps me.
For others it’s communication.
It’s getting that clear message out into the world that connects you with the audience that matters to you.
And there is nothing more important in growing your business – (getting people to buy what you do) – than communication.
If nobody knows what you do and why they need it, AND why you’re the best person to help them, you’re not going to win that business.
I see so many business owners rushing into marketing and PR activities with the best of intentions, but often not the firm foundations in place first to make it work. The stuff you need to do first but probably didn’t realise.
It’s a bit like hurdles. If you try to jump over a hurdle from standing still, it’s hard
If you have a bit of a run-up, you’ll be much more successful.
“I have a head of communications expertise to share with you, and a heart full of encouragement that can help guide you on your way to the successful business you dream of.”