Evolving your business & your message

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Have you reached a stage in your business where you are looking to evolve and maybe pivot into a different direction? I know I have. Evolving in business is a natural step. But as you and your business grow and potentially slightly change direction, your messaging needs to grow, evolve and change with you. Take me, for example. My business … Read More

Why does your small business need Brand Guidelines?

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Brand Guidelines

Back in my corporate days, my team and I would often be dubbed the ‘Brand Police’ or the ‘Comms Police’. Why? Because we were generally those who ‘owned’ the messages. So when people in a large organisation were planning a communication (internal or external), it needed to be run past us – the ‘Comms police’. That way we could make … Read More

Pivoting Entrepreneur Series – With Beth Searle

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pivoting entrepreneur series with Beth Searle

This week on my pivoting entrepreneur blog series I’m featuring Beth Searle.   I absolutely loved chatting to Beth because she’s been through an entire pivot from management consulting to online retail and now video making. She has set up a new business (Beth Searle Videos) creating stop-motion animation videos, inspired by the marketing videos she was creating for her … Read More

Pivoting Entrepreneur Series – with Michelle Reeves

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Pivoting Entrepreneur Series - Michelle Reeves - Starting Conversations blog

This week on my Pivoting Entrepreneur blog series I’m sharing Michelle Reeves story. Michelle is a wonderful human being (in my opinion) and a certified life and mindset coach, author and speaker. She believes in the power of living life ‘on purpose’ and adores helping frustrated women in business to overcome self-doubt and overwhelm, rebalance their priorities, live intentionally with … Read More

Pivoting Entrepreneur Series -with Sally Bunkham

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Pivoting Entrepreneurs blog series by Lucy Griffin-Stiff at Starting Conversations

Over the summer I’ve been chatting to business owners and entrepreneurs about how they’re pivoting and evolving their business and brands.   I know when most people my age hear the word “pivot”, they immediately picture that scene from “Friends” when Ross was trying to get the sofa up the stairs! And perhaps pivoting your business can feel hard work … Read More

5 tips for conversational copy -that attracts more clients

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Good communication is all about conversations.   Conversations are key to building relationships – of all kinds You wouldn’t marry someone you’d got no relationship with. First, we need to attract that person and agree to go out on a date…     In business terms that means building a relationship with our existing clients and customers, and potential clients … Read More