5 tips for conversational copy -that attracts more clients

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Good communication is all about conversations.   Conversations are key to building relationships – of all kinds You wouldn’t marry someone you’d got no relationship with. First, we need to attract that person and agree to go out on a date…     In business terms that means building a relationship with our existing clients and customers, and potential clients … Read More

Why Stories Sell

In Blog by Lucy4 Comments

Using storytelling in marketing

In our house bedtime goes like this “Can I have five stories?” “No darling, why don’t you choose two books” “But can I have five?” “No, choose two books and then I’ll do you a made-up story….” Then we get the usual can I have a drink… I need to do a wee… and all those other distraction tactics of … Read More

What do you do if you can’t find flexible work?

In Blog by Lucy2 Comments

Inspiration for flexible work.

Have you ever looked at how the working world is set up and asked Who set it up like this? What were they thinking? Being a parent isn’t a new thing. Yet so many businesses are not set up to make life work for people. To fit in around school runs and the practicality of life. Cue the army of … Read More

Why Great Photographs Mean Better Marketing

In Blog, Guest Post by Lucy3 Comments

Guest Post by Clare Murthy I’m delighted to introduce you to the very talented Clare Murthy who can help you bring your brand and message to life through photography. Clare has certainly convinced me of the difference photography can make, and I’ve been checking my schedule to see when I can get some fabulous photo’s done! Lucy  How Photography Can … Read More

Why finding your niche makes marketing easier

In Blog by LucyLeave a Comment

Find my niche

Finding your niche, what makes you different, and knowing your audience, sits at the heart of all your communication. In a competitive, noisy, online environment it’s important to find a way to let your people (ideal audience) know who you are, what you are the go-to person for, why they should choose you. And ultimately, buy what you do! And … Read More

Why you need a clear brand message (& how to create one)

In Blog by Lucy2 Comments

clear brand message

Why you need a clear brand message for your business  I was chatting to another small business owner about brand identity, the importance of messaging, and how it is often an overlooked piece of work when starting out a business. And she said to me: “I imagine lots of people don’t realise how much the words and messages matter. I’m … Read More